Top sportsmen and women employ top coaches to help them achieve performances which stretch excellence even further. Their coach is focussed totally upon them, challenging them to overcome every tiny deficiency in their performance so as to improve upon their current success.

In organisations dedicated to the continuing personal and professional performance of their staff, coaches are allocated to the high flyers and high achievers to stretch them in a similar way to that in which a sports coach stretches an athlete. An executive coach is a valuable facilitator of change. Your coach will encourage and support you, and help you to stretch what Dr. Angus Mc. Cloud refers to as your “frame of reference” so as to discover new perspectives and explore your perceptions from a different angle. Executive coaching is explicitly linked to the strategic business or institutional objectives and will challenge you to look at things differently and to think differently.